Assessor Resource

CULMS006B
Develop and implement the interpretive/communication strategy for an exhibition

Assessment tool

Version 1.0
Issue Date: May 2024


This unit applies to individuals responsible for the development and implementation of strategic communication approaches for any type of cultural exhibition. It requires the application of significant planning, organisational and communication skills underpinned by extensive knowledge of exhibition communication options.

Work is undertaken autonomously in collaboration and consultation with others and often by individuals with management and team-leading responsibilities.

This unit describes the performance outcomes, skills and knowledge required to develop the overall interpretive/communication strategy for an exhibition. The unit focuses on analysis, strategy development, implementation and evaluation.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Prerequisites

Nil

Employability Skills

The required outcomes described in this unit of competency contain applicable facets of Employability Skills. The Employability Skills Summary for the qualification in which this unit of competency is packaged, will assist in identifying Employability Skills requirements.



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

demonstrated ability to develop and implement creative communication approaches which meet audience and organisational needs for a specific exhibition concept

detailed knowledge of different communication strategies and mechanisms used in the context of exhibition development.

Context of and specific resources for assessment

Assessment must ensure:

involvement of, and interaction with, an exhibition team to reflect the collaborative nature of the development process

access to an exhibition concept/idea for which a communication strategy can be developed

access to resources required to produce communication support materials.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate

evaluation of exhibitions for which the candidate has developed the communication strategy

evaluation of candidate's ability to develop and adapt options and approaches for different collection/exhibition scenarios.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

CULMS005B Research and generate ideas for exhibition concepts.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

planning and organisational skills to develop an integrated and operationally realistic communication strategy for an exhibition

problem-solving skills to address challenges and issues which arise in the realisation of the communication strategy

research skills to identify and analyse a wide range of known and unknown information sources

communication skills to undertake consultations at various levels with both colleagues and other stakeholders

literacy skills to both analyse and communicate complex ideas

numeracy skills to develop, allocate and manage resources.

Required knowledge

roles of different people involved in the exhibition development process and how these interrelate

role of an exhibition communication strategy and its impact on all aspects of exhibition development and implementation

concepts of themes, sub-themes, storylines and interpretation within exhibition development

principles of interpretation at a detailed level

processes for drawing links between the collection, audience needs and interpretive approaches

commonly used interpretive approaches, including specific techniques and technical issues associated with their use

copyright, moral rights and intellectual property legislation and issues that impact on exhibition communication strategies

cultural protocols relevant to the development of communication strategies, including those for the exhibitions of Aboriginal or Torres Strait Islander material

principles of universal access and different audience communication needs, including potential specific needs.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

An exhibition may be held in many different contexts /environments, and these may include:

museums

galleries

libraries

other visitor attractions

theme parks

corporate events

festivals

An exhibition may be:

temporary

permanent

virtual

travelling

Audience profile may relate to:

age

gender

educational level

familiarity with collection

cultural preferences/cultural diversity

special interest

Links between audience, overall concept and proposed storyline and themes may relate to:

appropriateness of different technologies

social /political/cultural

emotional

educational issues

special needs considerations

preferred learning styles

Stakeholders may include:

boards of management

organising committees

other management

local community

local authorities

customers

colleagues

performers/artists

technical specialists

exhibition construction specialists

designers

curators

conservators

education officers

cultural groups related to the exhibition

Aspects of the communication strategy may include:

physical display

labels

interactive elements

audio /audiovisual

promotional materials (brochures, tickets, posters)

live interpretation

publications

access issues

artist performance

story telling

Options and approaches may relate to use of:

colours

fonts/typefaces

diagrams

graphics

photographs

signs

maps

charts

text

pictorial depictions

grammar and style

Specialist advice and assistance may relate to:

technology

construction

printing

graphic design

public relations

learning styles

audience needs

interactive/multimedia design

Appropriate format for strategy details may be:

drawings

models

graphic formats

video

photographs

plans

verbal description

electronic presentations

printed report

Resources for development of materials may be internal or external and could include:

specialist practitioners

budgetary allocation

equipment

tools

materials (papers etc.)

Evaluation mechanisms may be formative or summative and may include:

surveys

informal customer or staff feedback

participation/attendance levels

patterns of usage/attendance

financial success

observation

interviews

focus groups

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Forms

Assessment Cover Sheet

CULMS006B - Develop and implement the interpretive/communication strategy for an exhibition
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

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Date:

Assessment Record Sheet

CULMS006B - Develop and implement the interpretive/communication strategy for an exhibition

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: